Unlike humans, bees are able to perceive colors in the ultraviolet range. That's why they make a beeline for purple flowers, which tend to be more nectar-rich than any other flower color.
We don't yet have an equally clear-cut explanation for why humans make a beeline for purple flower-scented candles, but we're sure the science will catch up eventually.
Lilac, Hyacinth, Lychee
Soy and Coconut Wax Blend, free of Pthalates and Parabens, Vegan