Photo source: Twisted Lily's semi-monthly e-newsletter.


Our marketing will emphasize the craftsmanship and exclusivity of our products. Our marketing strategies will include daily use of social media networks, advertising on prominent perfume and beauty blogs, pitching features to online and print media, and the implementation of a rewards program. We will capitalize on the network of beauty bloggers, beauty editors, and perfume consumers that creative director Arielle Weinberg has built through her blogging and social media coordinator experience.


Photo source: Twisted Lily's semi-monthly e-newsletter. 


"I love a niche fragrance boutique. Places like MUSE in Harlem and Arielle Shoshana in Washington, D.C., stock brands you might not otherwise find — and that’s especially good if you don’t want to walk into a room and smell like anyone else."